1. Your service or product must be timely for today’s market. It must be priced right and promoted. Nothing sells itself.
2. People do not buy products, they buy benefits. People are looking for solutions to their problems. You must clarify what problem you are solving for them.
3. The product or service must satisfy an existing want or need. Is your product or service really needed?
4. You must be believable. Credibility is everything. It takes time to build credibility and it can be lost in an instant.
5. Your customer must be able to afford and pay for your product or service. Don’t try selling ice to an Eskimo. You must promote to the right prospects.
Creating Wealth That Lasts in business incorporates the essence of all business: effecting selling and marketing. You must have a long term picture and as you build your business/life and promote your brand you must always analyze the steps above to make sure you are still on the right track.
Never take anything for granted.
Jacques
Creating Wealth That Lasts
2 comments:
Great blog post Jacques. I hear a Little Zig Ziglar in some of those tips...Was he your inspiriation for some of what you wrote? I really like Zig...Anyways, you coulnd't be more right on when it comes to timing, buying benefits adn the other great tips...thanks for the great read...
I have read lots of his books. I'm sure it's all tucked neatly away in my brain.
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